Writing
Ground Truth
Every essay from the work. Building with AI, getting products adopted, and the judgment calls in between.
9 essays
The Real Reason Coca-Cola's AI Works (And a Framework Any Team Can Use)
AI did not create the consistency. It enforced a consistency already chosen.
Build the Shortcut. Just Do Not Sell It as the Highway.
Two days before an industry expo, the platform would not be ready. A shortcut can deliver the visitor experience. It cannot be sold as the product.
Why Buying a Tool Does Not Change How Your Team Works
Buying software is a transaction. Changing how a team works is not. Why most tools fail to stick, and the order that actually fixes it.
Beyond the Hype: What Actually Separates AI Winners From Everyone Else in 2026
Eighty eight percent of companies use AI. Six percent see real profit from it. The gap is strategy and workflow design, not the model.
Your Company Is Using AI. It Is Not Benefiting From It.
Here is a number worth sitting with: 88% of organisations are actively experimenting with AI.
The room decides without you
Why most GTM motions are built for the wrong person.
Everyone Is Building With AI. Nobody Is Talking About What Happens Next.
Open any feed right now and you will find someone launching something.
Why I Stopped Treating APIs as "Just Engineering Work"
How do you design a system that lets software components talk to each other without exposing sensitive data or collapsing under high traffic?
Here's how I automated 8 hours of daily work in one weekend
While everyone is talking about ChatGPT, this is about Claude MCPs and eight hours of daily work.
Ground Truth
Notes from the work, including the parts that do not go as planned.